British consumers are likely to cut spending on expensive fair trade and organic items in response to the credit crunch amid widespread dissatisfaction over the variety of green products offered by retailers.
Almost half of 4,000 consumers questioned said they were unwilling or unable to pay more for environmentally sustainable food and consumer goods, a survey by PricewaterhouseCoopers found. A comparison of 75 food, clothing, household and personal care items at the top six grocers found shoppers on average paid 45% more for environmentally friendly and fair trade goods. The consumer would only pay 20% more in avarage.
This plus the lack of variety of the greener products, makes the people cut on these good first.